Without forgetting mainstream consumers – SMART has considerable expertise with the following target groups

	CHILDREN   - Observation of play - Shared play - Mother and child interviews - Interpretation of drawings - Creative groups
	YOUTH   Videoethnography, socio-cultural trends, future fashion and product usage habits of: - Leading Edge - Early Adopters - Mainstream
	GAY   - Trends and fashions - Cultural habits and product usage
	MEDICAL   - Psycho-drawings, collages, brainstorming - Relationship of equals - Clinically trained team