‘De Madrid al cielo’ is the firm belief of this Madrid born and bred clinical psychologist, with a specialisation in group dynamics, psychodiagnosis and projective techniques.

Her career in market research began in 1987 and on her career path, she has worked variously for Indecsa, Area Investigación, INNER and ALEF-Millward Brown.

A member of SMART Research from its early beginnings, she is a pillar of the company and has been formative in its characteristic approach to research.

Interested in both arts and science, she has a particular gift for creative advertising research and children’s research, while her clinical background is of great help in pharmaceutical studies.

A keen water colour artist and the mother of a budding Raúl, her weekends are dedicated to her family.