After graduating in Sociology from Madrid Complutense, Ramón first worked at Synapse before becoming a qualitative Research Director at Caleidoscopia. Currently a member of the SMART research team, he is particularly interested in the new telecommunications technologies, media and automobile research. He is also rather a renaissance man, with a wide range of interests which extend from writing poetry and historical novels to going fishing, regional Spanish cuisine, changing nappies and playing with his two young sons.