Without forgetting mainstream consumers – SMART has considerable expertise with the following target groups

- Observation of play
- Shared play
- Mother and child interviews
- Interpretation of drawings
- Creative groups
Videoethnography, socio-cultural trends, future fashion and product usage habits of:
- Leading Edge
- Early Adopters
- Mainstream
- Trends and fashions
- Cultural habits and product usage
- Psycho-drawings, collages, brainstorming
- Relationship of equals
- Clinically trained team